USTA Catch Craze

We're excited to announce our latest project in our continuing collaboration with the (USTA) United States Tennis Association. Introducing the Catch Craze Social AR experience, where fans can immerse themselves in the thrill of the tournament by catching tennis balls as they rain down from above! Users earn points by filling their container with matching ball designs or by following specific patterns which reflect the core values of the USTA.

This interactive lens is designed to drive excitement for the US Open and encourage fans to share their experiences on social media, amplifying the event's reach.

Get ready to catch the craze and join the fun as we celebrate one of the biggest events in tennis! The US Open kicks off on August 28th.

Snapchat: https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=62d357992a2c4015a20e2c4acec6b6b6&metadata=01 Client: USTA

Creators: Benjamin Paruzynski

Management: Trigger